2010.21, Edward Ruscha, On the Road, 2009


GENERAL DESCRIPTION  
Trained as a commercial artist and sign designer, Ed Ruscha developed an artistic practice that has been marked by his incorporation of typography, serial imagery, and graphic simplicity. For On the Road, Ruscha took the iconic text by Jack Kerouac and transformed it into an artist's book, illustrated with fifty-five black-and-white photographs taken by Ruscha himself, commissioned from other photographers, or culled from found images. Ruscha's curated illustrations reference details described in passages of the novel, giving visual form to poetic moments in the text that might otherwise be overlooked. 

Kerouac wrote On the Road in 1951, a 120 foot-long typewritten scroll, based on a series of notebooks he filled during road trips across the United States and Mexico in the late 1940s. Published in 1957, the book would go on to become a defining work of Beat and Counterculture literature. Ruscha's own career has explored and documented American highways, most famously in his first photobook Twentysix Gasoline Stations (1963), a publication containing dead-pan images of the gas stations one finds along the highway from Ruscha's home in Los Angeles to that of his parents in Oklahoma City.

Excerpt from
Anna Katherine Brodbeck, ed., TWO X TWO X TWENTY: Two Decades Supporting Contemporary Art at the Dallas Museum of Art (Dallas: Dallas Museum of Art), 2018, 136.

NOTES


Catalogue essays

Artist/designers

Cultures

Geography 

Process/materials

Historical periods

Individuals

Subject terms

RELATED OBJECTS 

PROVENANCE 
Until 2010: Gagosian Gallery, New York, NY

From 2010: Dallas Museum of Art, purchased from above [1]

[1] See check #14324 in Collections Records Object File 2010.21

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IMAGE ASSETS

WEB RESOURCES 

ARCHIVAL RESOURCES

FUN FACTS

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General Description
 
Trained as a commercial artist and sign designer, Ed Ruscha developed an artistic practice that has been marked by his incorporation of typography, serial imagery, and graphic simplicity. For On the Road, Ruscha took the iconic text by Jack Kerouac and transformed it into an artist's book, illustrated with fifty-five black-and-white photographs taken by Ruscha himself, commissioned from other photographers, or culled from found images. Ruscha's curated illustrations reference details described in passages of the novel, giving visual form to poetic moments in the text that might otherwise be overlooked. 

Kerouac wrote On the Road in 1951, a 120 foot-long typewritten scroll, based on a series of notebooks he filled during road trips across the United States and Mexico in the late 1940s. Published in 1957, the book would go on to become a defining work of Beat and Counterculture literature. Ruscha's own career has explored and documented American highways, most famously in his first photobook Twentysix Gasoline Stations (1963), a publication containing dead-pan images of the gas stations one finds along the highway from Ruscha's home in Los Angeles to that of his parents in Oklahoma City.

Excerpt from
Anna Katherine Brodbeck, ed., TWO X TWO X TWENTY: Two Decades Supporting Contemporary Art at the Dallas Museum of Art (Dallas: Dallas Museum of Art), 2018, 136.

Fun Facts

Archival Resources

Web Resources
 

Notes


Catalogue essays

Artist/designers

Cultures

Geography 

Process/materials

Historical periods

Individuals

Subject terms

RELATED OBJECTS 

PROVENANCE 
Until 2010: Gagosian Gallery, New York, NY

From 2010: Dallas Museum of Art, purchased from above [1]

[1] See check #14324 in Collections Records Object File 2010.21

AUDIO ASSETS 

VIDEO ASSETS

rules
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Objects
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2010.21
tags
#draft
#completed
%copyedited_Gail
@Bowling
%Archived
*Contemporary Art
landscapes (representations): AAT: 300015636
travel: AAT: 300080094
text (layout feature): AAT: 300250810
photography (discipline): AAT: 300389795
photographs: AAT: 300046300
black-and-white photographs: AAT: 300128347
roads: AAT: 300008217
books: AAT: 300028051
graphic design: AAT: 300054181
publications (document genre): AAT: 300111999
novels: AAT: 300202580
Beat generation: AAT: 300387623
typography: AAT: 300195853
Ruscha_Ed: ULAN: 500024159
photograph albums: AAT: 300026695
fiction (general genre): AAT: 300055918
source file
object_notes_1_b-0173.xml.nores