Streamlined Modern

GENERAL DESCRIPTION
Although some American designers worked in a style closely akin to French art deco, many more embraced the concept of streamlining. Giving objects, even stationary ones, streamlined shapes was seen as a sign of progress and dynamism in the Depression years of the 1930s. Thanks to the emerging profession of industrial design and the need to enhance slumping sales figures, streamlined silhouettes were given to everything from buildings to buses and from cocktail shakers to vacuum cleaners. Furthermore, the modernity of these products was often enhanced through the use of new materials, including plywood, plastic, chromed steel, and aluminum. The end result was fashionable yet relatively inexpensive products that could be consumed on a mass scale and were not restricted to the wealthy upper class.

Drawn from 
Charles Venable, wall text from the 11/18/2001 to 5/20/2002 exhibition "Art Deco and Streamlined Modern Design, 1920-1950” 

NOTES
see this note for possible consolidation:  art deco/art moderne/art nouveau

ASSOCIATED CONTENT CHUNKS

AUDIO ASSETS 

VIDEO ASSETS  

IMAGE ASSETS 

WEB RESOURCES 

ARCHIVAL RESOURCES

FUN FACTS 

TEACHING IDEAS 

RULES
apply to objects where department_id equals 60
apply to objects where date_end lte 1955
apply to objects where date_begin gte 1930
apply to objects where geography_ancestor_id equals 7012149
Category
rules_operator
AND
General Description
Although some American designers worked in a style closely akin to French art deco, many more embraced the concept of streamlining. Giving objects, even stationary ones, streamlined shapes was seen as a sign of progress and dynamism in the Depression years of the 1930s. Thanks to the emerging profession of industrial design and the need to enhance slumping sales figures, streamlined silhouettes were given to everything from buildings to buses and from cocktail shakers to vacuum cleaners. Furthermore, the modernity of these products was often enhanced through the use of new materials, including plywood, plastic, chromed steel, and aluminum. The end result was fashionable yet relatively inexpensive products that could be consumed on a mass scale and were not restricted to the wealthy upper class.

Drawn from 
Charles Venable, wall text from the 11/18/2001 to 5/20/2002 exhibition "Art Deco and Streamlined Modern Design, 1920-1950” 

Fun Facts
 
Archival Resources

Web Resources
 

Notes
see this note for possible consolidation:  art deco/art moderne/art nouveau

rules
Apply To
Objects
department_id
Equals
60
Apply To
Objects
geography_ancestor_id
Equals
7012149
tags
#draft
#completed
%copyedited_Gail
United States (nation): TGN: 7012149
*Decorative Arts and Design
decorative arts: AAT: 300054168
@bartsch-allen
plastic (material): AAT: 300014570
Streamlined Moderne: AAT: 300253564
streamlining: AAT: 300056322
industrial design: AAT: 300054183
#routed
mass production: AAT: 300066040
industrial designers: AAT: 300025203
Art Deco (style or movement): AAT: 300021426
chrome steel: AAT: 300010918
aluminum: AAT: 300011015
plywood: AAT: 300012849
depression (economic concept): AAT: 300410245
source file
time_and_place-0019.xml.nores