Droog Design

Founded in 1993 by Gijs Baker and design historian Renny Ramakers, Droog, Dutch for “dry,” is a Dutch designer collective renowned for conceptual yet pragmatic design. Droog designers commonly utilize recycled materials in reference both to the ready-made movement established by Marcel Duchamp and consumerism. Likewise, the relationship between contemporary design and that of the past is a recurrent concern that manifests in numerous designs that either suggest obliquely, or imitate overtly, a design archetype. The paramount importance of humor is evident in the collective’s penchant for designs that question the quotidian and present a new definition of beauty or function.  

Samantha Robinson, DMA unpublished material, 2014.

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